Marketing management; a planning approach (Record no. 15736)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | H893.MM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hughes, G. David |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management; a planning approach |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Massachusetts |
| Name of publisher, distributor, etc. | Addison-Wesley |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 576p. Index |
| 490 ## - SERIES STATEMENT | |
| Series statement | Addison-Wesley series in Marketing |
| 500 ## - GENERAL NOTE | |
| General note | |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 964 ## - | |
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| 921 ## - | |
| -- | 15736 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ISID | ISID | 07/10/1998 | 658.8 H893.MM | DP15381 | 14/02/2019 | 14/02/2019 | Book |