Marketing; environment, concepts and cases (Record no. 15741)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00449nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M498.ME |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mehta, Subhash C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing; environment, concepts and cases |
| Remainder of title | |
| Statement of responsibility, etc. | By Subhash C. Mehta in collaboration with Keshav Prasad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Date of publication, distribution, etc. | 1980 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 560p. Index |
| 500 ## - GENERAL NOTE | |
| General note | |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prasad, Keshav ; jt. auth. |
| 964 ## - | |
| -- | |
| -- | |
| -- | |
| -- | |
| -- | |
| -- | |
| -- | |
| 921 ## - | |
| -- | 15741 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ISID | ISID | 07/10/1998 | 658.8 M498.ME | DP16697 | 14/02/2019 | 14/02/2019 | Book |