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A preface to marketing management By Lawrence X. Tarpey, James H. Donnelly, Jr. and J. Paul Peter

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Material type: Text

TextPublication details: London Business Publns. 1979Description: x, 250p. IndexSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	ISID	658.8 T191.PM (Browse shelf(Opens below))	Available		DP16537

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		No cover image available	Next
Previous	658.8 M498.ME Marketing; environment, concepts and cases	658.8 M787.MS Management science in marketing	658.8 R263.DC Distribution costing; the current state of the art	658.8 T191.PM A preface to marketing management	658.8 W422.MM Marketing management cases; planning and executing marketing strategy	658.8 W582.MN Markets from networks : socioeconomic models of production /	658.80015118 Se471.MM Mathematical models and methods in marketing; proceedings of the seminar conducted by the "marketing group" of the Ford Foundation's Instt. of Basic Mathematics & Applications to Business	Next

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