@book{1081,
	author = {Rogers, Everett M. and Shoemaker, F. Floyd and Shoemaker, F. Floyd ; jt.auth.},
	title = {Communication of innovation; a cross cultural approach},
	publisher = {Free Press},
	year = {1971},
	address = {New York},
	edition = {2nd},
	note = {"Revised ed. of diffusion of innovations"}
}