Rogers, Everett M. and Shoemaker, F. Floyd <br/><br/>
Communication of innovation; a cross cultural approach   

 - 2nd 
 - New York  Free Press  1971 
 - xx, 476p. 
<br/><br/> "Revised ed. of diffusion of innovations"   
<br/><br/><label>Dewey Class. No.: </label>303.484  / R725.CI