TY  - BOOK
AU  - Rogers, Everett M. and Shoemaker, F. Floyd
AU  - Shoemaker, F. Floyd ; jt.auth.
TI  - Communication of innovation; a cross cultural approach
U1  - 303.484 
PY  - 1971///
CY  - New York
PB  - Free Press
N1  - "Revised ed. of diffusion of innovations"
ER  -