Boyd, Harper, Jr. and Davis, Robert T.   ed. <br/><br/>
Marketing management casebook   
Ed. by Harper W. Boyd and Robert T. Davis. 
 - Rev. 
 - Illinois  Irwin  1976 
 - ix, 710p. Index 
<br/><br/>  
<br/><br/><label>Dewey Class. No.: </label>658.8  / B789.MM