@book{15722,
	author = {Dalrymple, Douglas J. and Parsons, Leonerd J. and Parsons, Leonerd J.; jt. auth.},
	title = {Marketing management; text and cases},
	publisher = {John Wiley},
	year = {1976},
	series = {Wiley/Hamilton series in Marketing},
	address = {New York}
}