Dalrymple, Douglas J. and Parsons, Leonerd J. <br/><br/>
Marketing management; text and cases   

 - New York  John Wiley  1976 
 - ix, 643p. Index 
 - Wiley/Hamilton series in Marketing .
<br/><br/>  
<br/><br/><label>Dewey Class. No.: </label>658.8  / D151.MM