TY  - BOOK
AU  - Dalrymple, Douglas J. and Parsons, Leonerd J.
AU  - Parsons, Leonerd J.; jt. auth.
TI  - Marketing management; text and cases
T2  - Wiley/Hamilton series in Marketing
U1  - 658.8 
PY  - 1976///
CY  - New York
PB  - John Wiley
ER  -