00317nam a2200109Ia 4500082001900000100004500019245004900064260003500113300002000148500000500168700003400173  a658.8bD362.MM  aDelozier, M. Wayne and Woodside, Arch G.  aMarketing management; strategies and casesb  aOhiobCharles E. Merrillc1978  aix, 838p. Index  a  aWoodside, Arch G. ; jt. auth.