00322nam a2200121Ia 4500082001900000100002100019245004800040260004000088300002300128490003900151500000500190700000500195  a658.8bH893.MM  aHughes, G. David  aMarketing management; a planning approachb  aMassachusettsbAddison-Wesleyc1978  axxvii, 576p. Index  aAddison-Wesley series in Marketing  a  a