Mehta, Subhash C. <br/><br/>
Marketing; environment, concepts and cases   
By Subhash C. Mehta in collaboration with Keshav Prasad 
 - New Delhi  Tata McGraw-Hill  1980 
 - xv, 560p. Index 
<br/><br/>  
<br/><br/><label>Dewey Class. No.: </label>658.8  / M498.ME