TY  - BOOK
AU  - Tarpey, Lawrence X. and Others
ED  - Donnelly, James H., Jr.; jt. auth.
ED  - Peter, J. Paul ; jt. auth.
TI  - A preface to marketing management
U1  - 658.8 
PY  - 1979///
CY  - London
PB  - Business Publns.
ER  -