00313nam a2200121Ia 4500082001900000100002700019245007600046250000800122260003000130300002100160500000500181700000500186  a658.8bW422.MM  aWeilbacher, William M.  aMarketing management cases; planning and executing marketing strategyb  a3rd  aNew YorkbMacmillanc1980  axii, 386p. Index  a  a