@book{15762,
	author = {Seminar on Mathematical Models and Methods in Marketing, Harvard, Sept. 1959-Aug. 1960 and Bass, Frank M. ; ed.},
	title = {Mathematical models and methods in marketing; proceedings of the seminar conducted by the "marketing group" of the Ford Foundation's Instt. of Basic Mathematics & Applications to Business},
	publisher = {Irwin},
	year = {1961},
	address = {Illinois}
}