00307nam a2200109Ia 4500082002100000100002900021245007300050260002600123300001700149500000500166700002600171  a658.816bT238.PS  aTaylor, B. and Wills, G.  aPricing strategy reconciling customer needs and company objectivesb  aLondonbStaplesc1969  axviii, 566p.  a  aWills, G. ; jt. auth.