Boyd, Harper W. and Westfall, Ralph <br/><br/>
Marketing research; text and cases   

 - 3rd 
 - Illinois  Irwin  1972 
 - xv, 813p. 
<br/><br/> "First edition published in 1956 and 4th ed. published in 1977 ; xii, 692p."   
<br/><br/><label>Dewey Class. No.: </label>658.83  / B789.MR