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  <titleInfo>
    <title>Marketing research; text and cases</title>
    <subTitle/>
  </titleInfo>
  <name type="personal">
    <namePart>Boyd, Harper W. and Westfall, Ralph</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Westfall, Ralph ; jt. auth.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Illinois</placeTerm>
    </place>
    <publisher>Irwin</publisher>
    <dateIssued>1972</dateIssued>
    <edition>3rd</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xv, 813p.</extent>
  </physicalDescription>
  <note>"First edition published in 1956 and 4th ed. published in 1977 ; xii, 692p."</note>
  <note/>
  <classification authority="ddc">658.83 B789.MR</classification>
  <recordInfo/>
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