TY  - BOOK
AU  - Boyd, Harper W. and Westfall, Ralph
AU  - Westfall, Ralph ; jt. auth.
TI  - Marketing research; text and cases
U1  - 658.83 
PY  - 1972///
CY  - Illinois
PB  - Irwin
N1  - "First edition published in 1956 and 4th ed. published in 1977 ; xii, 692p."
ER  -