00447nam a2200169Ia 4500082002000000100001900020245003700039260003200076300000700108500000500115690000600120700000500126952010200131964001700233921001000250999001700260  a658.83bF346.HM  aFerber, Robert  aHandbook of marketing researchb  aNew YorkbMcGraw-Hillc1974  axx  a  a   a  00104070aISIbISId1998-10-08l0o658.83 F346.HMpDP10676r2019-02-14 00:00:00w2019-02-14yBK  abcdefg  a15890  c15890d15890