Aaker, David A. and Day, George S. <br/><br/>
Marketing research; private and public sector decisions   

 - New York  John Wiley  1980 
 - xvi, 628p. Index, Tables 
 - Wiley series in Marketing .
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<br/><br/><label>ISBN: </label>9780471000594 
<br/><br/><label>Dewey Class. No.: </label>658.830184  / Aa111.MR