TY  - BOOK
AU  - Aaker, David A. and Day, George S.
AU  - Day, George S. ; jt. auth.
TI  - Marketing research; private and public sector decisions
T2  - Wiley series in Marketing
SN  - 9780471000594
U1  - 658.830184 
PY  - 1980///
CY  - New York
PB  - John Wiley
ER  -