00294nam a2200109Ia 4500082002200000100003400022245004800056260003100104300001500135500000500150700002900155  a658.8391bR989.WM  aRyans, J. K. and Baker, J. C.  aWorld marketing; a multinational approachb  aNew YorkbJohn Wileyc1967  axii, 391p.  a  aBaker, J. C. ; jt. auth.