00276nam a2200109Ia 4500082002300000100001700023245006600040260003500106300001500141500000500156700000500161  a658.83954bM498.IC  aMehta, S. C.  aIndian consumers; studies and cases for marketing decisionsb  aBombaybTata McGraw-Hillc1973  axvi, 336p.  a  a