TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Mittal, Banwari
AU  - Newman, Bruce I.
TI  - Customer behavior, consumer behavior and beyond
T2  - The Dryden Press series in Marketing
U1  - 658.812 
PY  - 1999///
CY  - Philadelphia
PB  - Dryden Press
ER  -