00366nam a2200121Ia 4500020001800000082001900018100004200037245005400079260004200133300002900175500000500204700003500209  a9780199229833  a658.84bY51.MG  aYip, George S. and Bink, Audrey J. M.  aManaging global customersban integrated approach  aOxfordbOxford University Pressc2007  axiii, 272p. Bibl. Index.  a  aBink, Audrey J. M. ; jt. auth.