TY  - BOOK
AU  - Raghavarao, Damaraju
AU  - Wiley, James B.
AU  - Chitturi, Pallavi
TI  - Choice-Based conjoint analysis: : models and designs 
SN  - 9781420099966
U1  - 658.8343 
PY  - 2011///
CY  - Boca Raton
PB  - CRC Press
ER  -