000 00462nam a2200169Ia 4500
082 _a658.8
_bD151.MM
100 _aDalrymple, Douglas J. and Parsons, Leonerd J.
245 _aMarketing management; text and cases
_b
260 _aNew York
_bJohn Wiley
_c1976
300 _aix, 643p. Index
490 _aWiley/Hamilton series in Marketing
500 _a
690 _a
700 _aParsons, Leonerd J.; jt. auth.
964 _a
_b
_c
_d
_e
_f
_g
921 _a15722
999 _c15722
_d15722