000 00420nam a2200169Ia 4500
082 _a658.8
_bH893.MM
100 _aHughes, G. David
245 _aMarketing management; a planning approach
_b
260 _aMassachusetts
_bAddison-Wesley
_c1978
300 _axxvii, 576p. Index
490 _aAddison-Wesley series in Marketing
500 _a
690 _a
700 _a
964 _a
_b
_c
_d
_e
_f
_g
921 _a15736
999 _c15736
_d15736