000 00413nam a2200157Ia 4500
082 _a658.8
_bK39.SM
100 _aKerin, Roger A. and Peterson, Robert A.
245 _aStrategic marketing problems; cases and comments
_b
260 _aBoston
_bAllyn & Bacon
_c1978
300 _axii, 427p.
500 _a
690 _a
700 _aPeterson, Robert A. ; jt. auth.
964 _a
_b
_c
_d
_e
_f
_g
921 _a15738
999 _c15738
_d15738