000 00502nam a2200181Ia 4500
020 _a9780471000594
082 _a658.830184
_bAa111.MR
100 _aAaker, David A. and Day, George S.
245 _aMarketing research; private and public sector decisions
_b
260 _aNew York
_bJohn Wiley
_c1980
300 _axvi, 628p. Index, Tables
490 _aWiley series in Marketing
500 _a
690 _a
700 _aDay, George S. ; jt. auth.
964 _a
_b
_c
_d
_e
_f
_g
921 _a15912
999 _c15912
_d15912