000 00426nam a2200169Ia 4500
082 _a658.834
_bW922.CM
100 _aWorcester, Robert M. and Downham, John
_d ed.
245 _aConsumer market research handbook
_b
250 _a2nd
260 _aNew York
_bVan Nostrand
_c1978
300 _aviii, 738p. Index
500 _a
690 _a
700 _aDownham, John ; jt. ed.
964 _a
_b
_c
_d
_e
_f
_g
921 _a15965
999 _c15965
_d15965