Marketing research; text and cases
Boyd, Harper W. and Westfall, Ralph
Marketing research; text and cases - 3rd - Illinois Irwin 1972 - xv, 813p.
"First edition published in 1956 and 4th ed. published in 1977 ; xii, 692p."
658.83 / B789.MR
Marketing research; text and cases - 3rd - Illinois Irwin 1972 - xv, 813p.
"First edition published in 1956 and 4th ed. published in 1977 ; xii, 692p."
658.83 / B789.MR
