Marketing research; text and cases (Record no. 15857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | B789.MR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. and Westfall, Ralph |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research; text and cases |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois |
| Name of publisher, distributor, etc. | Irwin |
| Date of publication, distribution, etc. | 1972 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 813p. |
| 500 ## - GENERAL NOTE | |
| General note | "First edition published in 1956 and 4th ed. published in 1977 ; xii, 692p." |
| 500 ## - GENERAL NOTE | |
| General note | |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph ; jt. auth. |
| 964 ## - | |
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| 921 ## - | |
| -- | 15857 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ISID | ISID | 07/10/1998 | 658.83 B789.MR | DP97 | 14/02/2019 | 14/02/2019 | Book | |||||
| ISID | ISID | 07/10/1998 | 658.83 B789.MR | DP11918 | 14/02/2019 | 14/02/2019 | Book | |||||
| ISID | ISID | 07/10/1998 | 658.83 B789.MR | DP13912 | 14/02/2019 | 14/02/2019 | Book |