Marketing management; a planning approach
Material type:
TextSeries: Addison-Wesley series in MarketingPublication details: Massachusetts Addison-Wesley 1978Description: xxvii, 576p. IndexSubject(s): DDC classification: - 658.8 H893.MM
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ISID | 658.8 H893.MM (Browse shelf(Opens below)) | Available | DP15381 |
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| 658.8 F561.AM Analytical methods for marketing management | 658.8 F828.QM Quantitative methods in marketing | 658.8 G797.RM Research for marketing decisions | 658.8 H893.MM Marketing management; a planning approach | 658.8 K39.SM Strategic marketing problems; cases and comments | 658.8 M498.ME Marketing; environment, concepts and cases | 658.8 M787.MS Management science in marketing |
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