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Marketing research; text and cases

By: Contributor(s): Material type: TextTextPublication details: Illinois Irwin 1972Edition: 3rdDescription: xv, 813pSubject(s):
DDC classification:
  • 658.83 B789.MR
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book ISID 658.83 B789.MR (Browse shelf(Opens below)) Available DP97
Book Book ISID 658.83 B789.MR (Browse shelf(Opens below)) Available DP11918
Book Book ISID 658.83 B789.MR (Browse shelf(Opens below)) Available DP13912

"First edition published in 1956 and 4th ed. published in 1977 ; xii, 692p."

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